Last year, the Influitive Company decided to openly talk about how employees, partners, and customers assisted their company in attaining remarkable growth. But to do so, they weren’t ready to do it traditionally. They wanted to write an account of their development in the form of a case study.
By simply working on the subject of “exposure,” they decide to take up the risk and come up with a campaign that was focused on “baring it all.” They also made sure not to sexualize their brand too much; after all, they are just a software company. The results were a highly-visual case study that was well-played.